Segments are named groups you can assign companies to, then use as audience filters in drip campaigns.

Open a company record, click Edit, and choose a segment from the Segment field.

💡 Note: A company belongs to one segment at a time — segments aren't rule-based, so you assign each company to one yourself.

When building a drip campaign audience, segments appear as a filter option. Selecting a segment automatically scopes the campaign to companies assigned to that segment.