Segments are named groupings of companies that can be used as audience filters in drip campaigns. They allow you to target specific subsets of your company list without rebuilding filter conditions each time.
Creating a segment
Go to Segments in the sidebar
Click New Segment
Enter a name and define the conditions that qualify a company for the segment
Save
Using segments in campaigns
When building a drip campaign audience, segments appear as a filter option. Selecting a segment automatically scopes the campaign to companies that match that segment's criteria.