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Setting Up Your Email Sending Domain

How to verify a custom domain for sending drip campaign emails from Firehose.

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Written by Angie Vecchiarelli

🔒 Who can do this: Admins — domain verification is configured from Company Settings, which only admins can access.

Firehose sends drip campaign emails from your own domain rather than a shared sending address. Before you can send campaigns, your domain must pass verification. This article covers why verification is required and how to verify your sending domain.

Why domain verification is required

Sending from a verified custom domain improves email deliverability and ensures your campaigns pass spam filters. Unverified domains cannot be used to send drips.

How to verify your domain

  1. Go to Company Settings → Mail Domain.

  2. Click Add Domain and enter the domain you want to send from (e.g. yourdomain.com).

  3. Firehose generates DNS records for you to add.

  4. Add these records at your DNS provider (your registrar or hosting provider).

  5. Return to the Mail Domain tab and click Check Verification.

Verification status

Firehose checks several requirements before a domain can send:

  • SPF

  • DKIM

  • DMARC

  • MX records

  • A delivery test

The page shows you which checks are still outstanding. Once every check passes, the domain status updates to Verified. Until then, it shows as Pending.

💡 Note: DNS changes can take up to 24–48 hours to propagate.

Setting a default domain

If you have multiple verified domains, you can set one as the default sender for drip campaigns.

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