Drip campaigns let you send targeted email sequences to your contacts. Firehose supports two types of campaigns: intro drips and scheduled drips.
Campaign Types
Type | How It Enrolls | Best For |
Intro drip | Always-on; automatically enrolls new contacts who match the audience criteria and sends a sequence of emails over time | Ongoing top-of-funnel outreach to new contacts as they enter your CRM |
Scheduled drip | Sends to a fixed audience at a specific date and time; the audience is locked when the campaign starts, so contacts added later aren't included | One-time campaigns or announcements |
Creating a Campaign
Go to
Marketing→Dripsand select the drip type.Click New Scheduled Drip.
Enter a scheduled drip name.
Build your email — add a subject line and compose the body using the editor.
Select a sender from your verified send domains.
Define your audience using the conditions builder.
Preview your estimated audience count.
Save as a draft, or activate the campaign.
Copywriter Agent
When writing your email subject or body, click the AI suggestion button to generate a draft based on your campaign context. You can edit the suggestion freely.
Audience Conditions
Filter your audience by company size, industry, location, job title, segment membership, and more. The audience count updates in real time as you adjust conditions.
Sending a Test Email
Before activating a campaign, use the Send Test button to send a preview to your own email address.
Campaign Requirements
Your email sending domain must be verified before you can activate a campaign
Contacts who are unsubscribed, paused, or at a company with an open deal are excluded automatically
Monitoring a Campaign
Active campaigns show live stats: emails sent, opened, clicked, and unsubscribed. Click any campaign to view its enrollment roster and the status of each contact.