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My drip campaign won't send

Common reasons a drip campaign fails to activate or send, and how to resolve them.

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Written by Angie Vecchiarelli

If a drip campaign isn't sending, use this guide to find and fix the most common causes.

Domain not verified

Drip campaigns require a fully verified sending domain. Go to Company Settings → Mail Domain to see which requirement is still outstanding:

  • SPF

  • DKIM

  • DMARC

  • MX

  • Delivery test

💡 Note: DNS propagation delay can take up to 48 hours, but a failing requirement isn't only about propagation delay — check each item individually.

No eligible contacts

Your audience conditions may not match any contacts, or all matching contacts may be excluded for one of these reasons:

  • Unsubscribed

  • Paused

  • At a company with an open deal

  • Unverified email

Review your audience filter and check the audience count preview.

Campaign is paused

Check the campaign status. If it is paused, click Resume to restart sending.

Sender address invalid

The sender email address must come from a verified domain. If the domain has been removed or unverified, update the sender selection on the campaign.

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